HOW WE HAVE USED SOCIAL NETWORKS IN 2012 ?

2012 is finishing and we can do a balance about how have we used Social Media (SM). I want to comment the Nielsen Social Media Report 2102, one of the more important platform to analize  SM uses.

Four are the most important developments this year. 4 are the pillars.

- It´s increasing Mobile connectivity.
Actually Personal Computer is the principal plataform to acces to internet, but it´s increasingly the internet conection by smarthphones, Tablets...
It´s because people can acces to internet whenever and whatever. Then, they can use better his freetime.

- Brand - Costumers Conection.
Internet is an important fact to costumers, to express how they feel with a new product or service and to express positive or negative opinions about it.
Social Networks is a place where you can be present or not, but is a place where costumers will speak about your, for sure. So, for any brand it´s important to manage his presence in internet.

-The New Social Networks.
Facebook and twitter are the most visit and use Social Networks platform, but they have a strong competence, many emergent Social network are coming. New formats, and new services....
The most disturbing for them could be Pintrest, it´s  " The Social Boom" in 2012.
And facebook in the other side has lost around 5 million users this year.

- TV revolution experience.
Social Networks are interrupting everything. Television is changing his format as well.
Before, you didn´t participate, television was a "monolog". The onlookers was a pasive part.
Actually, onlookers can interact with TV progams in live, you can give one´s view about everything, even watch your favorite program online whenever.


From this corner I can see how It has been an important year to Social Media usability and applicability, showing a new path to grow, but I cant anticipate anything, SM is so unexpected sector that is imposible to predict something.

Source: Nielsen Social Media Report 2012.

Good Luck ! ! !

PERSONAL BRANDING

Today, Social Network is one of the more important revolution in this Era. It´s a new space where people are present, and is a source of relevant people imformation.
Companies that need staff , usually use  Social Networks to find it (as Linkedin, Viadeo, Facebook...). Increasingly, people are more similar, same hobbies, equal preferences... Definetly, similar profiles. Companies are looking for different people to aport something new.                                                        

How can we achieve it? The answer is, creating your own personal Brand.   
                          


5 Tips to elaborate a Peronal Brand;

Be unusual; It´s quite important find your rarity or peculiarity. You have to ask yourself, why am I different?. In brief, find your authenticity. Everyone is unique , you just have to discoverd where is it. If you are rare, you are special.


Be esential; Convert your rarity in something vital for your company. Something indispensable for them.

Disturb; To be brave, try differents business models, act in a different way, To try to be different.
Break the rules.
"If you do something and nobody is annoyed, then you have done absolutly nothing." Risto Mejide.

Unpredictable; To generate surprise and freak alternatives.
If you are predictable, you could be replaced for any machine or robot.


Be Yourself;   You have to be critical, show when you are agree and you are disagree, to solve your doubts, ask questions, be enthusiastic.
it´s important that most people confuse too much work and life. it´s important dont convert life in a fight between work versus life. You have to work enjoying.

Presence ; It´s important people know that you were there, you are there or you will be there.
To be a charismatic person and promote your brand.




An ilustrative video about Personal Branding by a recognized Gurú William Arruda.

Could you share your opinions with us?? For sure, you have tips and ideas to tell us. Be brave.


P.S Ana Martinez, welcome to me blog, it´s nice share lunch and laughter with you.

Good Luck.

"THE RANCHOSFERA"

As a success case in Social Networks strategie I have choose "El Rancho Madrid".
It´s a typical Argentine Restaurant situated in Madrid. Where mix traditional food and a modernist enviroment.
The prinpical goal is offer a exclusive experience and achieve an  high satisfaction.

At the moment, they have a clear path;
-Costumer loyality                                            -Product speciacilization
-High satistaction and recomendation grade       -Interrnet Strategy for costumers


Actually, Internet represent the 50% in his business.

They have established a brilliant strategy 2.0 with an important presence in Facebook, YouTube, I-phone application, Twiter, Foursquare, blog in Wordpress, Formspring as well as Flickr




What about the beginners?
They started in internet on 2003. They were pionner in the hospitality sector.
The principal goal was show the contents and start to achieve opinions from his costumers.

What about right now? How comunicate "El Rancho" with costumers?

Blogging; Definetly, it´s the principal strategy issue. it´s use is focuses to keep contact and feedback instantly from their costumer. They share stories, recipes, curiosities, organizing events  as well as information useful to costumers about other restaurants. The goal is interact with clients.

By Facebook; Organizing competitions to achieve new and potential direct costumers.
300 Weekly visitor and actually 7174 "likes"

Twiter presence; It´s a special way to get direct imformation from costumers. Resolving doubt and receiving suggestions ."El Rancho" offer 10 % discount if you book your menu by Twiter.

YouTube; Audioviual contents.

Success Keys

-  Promoving contents in realtime         -  Interacting
-Litenning costumer opinions              -Following trends                                                



From This Corner I can feel as Social Networks as an unlimited opportunities space to every Business sectors.

Good Luck!!!

Source: European Community Manager Institute and "El Rancho Madrid" Website.