WORLD 2.0 VS WORLD 1.0

From the history we have interacted in a physical enviroment to survive, but actually, something in changing our life style. It´s a fleeting fact? or it´s a new way to write the human history?.

I have to introduce briefly both concepts. We understand World 1.0 (real world) as the physical and earthly place where we live and interact with our close enviroment, and World 2.0 (internet, Networks...) like a virtual place where we interact online in a virtual globalized community.

World 1.0

-> Strengths.

Pshisycal presence, it´s basic to strengthen human relationship. And essential to understand what friendship is. Several studies show that most than 80% of our actual friends are living in a 600 milles radius.


Trust and direct contact, you can interact online  with somebody but, if you want to continue a relationship or strike a bargain (business world), you need to meet with him in a pshysical enviroment.

-> Weaknesses.

It´s dificult to interact with people in a far away place. We have physical limitations to interact.
We have acces to limited information sources.

World 2.0  

                                                       -> Advantage

It´s a revolucionary issue.
It has a relevant Importance aceptation between people and the corporative world.
We can easily interact with any body around the world, getting information easily and moving in a world wide spac. 
Social active participation in political and relevants facts.

-> Disadvantage.

It´s not a direct contact. "You can´t feel our touch who you are interacting". And most facts, it´s necessary to feel, to  touch and see the person wich you are interacting.
Person and companies can change his real personality, it´s easy to lie.
In my opinion it´s a perfect way to keep contact, but a doubtful way to start a relationship.
People can interact from home with somebody, from a PC or phone, it´s could be dangerous, because any person can interact with people and never meet physically with them. It´s a hazardous trend.


From this corner I think that both are necesary and complement to interact, logically, World 2.0 depends of World 1.0 so, we have to make a responsible use of the Virtual world.
World 2.0 is an important tool to keep society strong against threats or injustices.

I want to finish my post with one doubt. Could become Social Media an unsocial fact??

Good Luck ! ! !

HOW WE HAVE USED SOCIAL NETWORKS IN 2012 ?

2012 is finishing and we can do a balance about how have we used Social Media (SM). I want to comment the Nielsen Social Media Report 2102, one of the more important platform to analize  SM uses.

Four are the most important developments this year. 4 are the pillars.

- It´s increasing Mobile connectivity.
Actually Personal Computer is the principal plataform to acces to internet, but it´s increasingly the internet conection by smarthphones, Tablets...
It´s because people can acces to internet whenever and whatever. Then, they can use better his freetime.

- Brand - Costumers Conection.
Internet is an important fact to costumers, to express how they feel with a new product or service and to express positive or negative opinions about it.
Social Networks is a place where you can be present or not, but is a place where costumers will speak about your, for sure. So, for any brand it´s important to manage his presence in internet.

-The New Social Networks.
Facebook and twitter are the most visit and use Social Networks platform, but they have a strong competence, many emergent Social network are coming. New formats, and new services....
The most disturbing for them could be Pintrest, it´s  " The Social Boom" in 2012.
And facebook in the other side has lost around 5 million users this year.

- TV revolution experience.
Social Networks are interrupting everything. Television is changing his format as well.
Before, you didn´t participate, television was a "monolog". The onlookers was a pasive part.
Actually, onlookers can interact with TV progams in live, you can give one´s view about everything, even watch your favorite program online whenever.


From this corner I can see how It has been an important year to Social Media usability and applicability, showing a new path to grow, but I cant anticipate anything, SM is so unexpected sector that is imposible to predict something.

Source: Nielsen Social Media Report 2012.

Good Luck ! ! !