HOW WE HAVE USED SOCIAL NETWORKS IN 2012 ?

2012 is finishing and we can do a balance about how have we used Social Media (SM). I want to comment the Nielsen Social Media Report 2102, one of the more important platform to analize  SM uses.

Four are the most important developments this year. 4 are the pillars.

- It´s increasing Mobile connectivity.
Actually Personal Computer is the principal plataform to acces to internet, but it´s increasingly the internet conection by smarthphones, Tablets...
It´s because people can acces to internet whenever and whatever. Then, they can use better his freetime.

- Brand - Costumers Conection.
Internet is an important fact to costumers, to express how they feel with a new product or service and to express positive or negative opinions about it.
Social Networks is a place where you can be present or not, but is a place where costumers will speak about your, for sure. So, for any brand it´s important to manage his presence in internet.

-The New Social Networks.
Facebook and twitter are the most visit and use Social Networks platform, but they have a strong competence, many emergent Social network are coming. New formats, and new services....
The most disturbing for them could be Pintrest, it´s  " The Social Boom" in 2012.
And facebook in the other side has lost around 5 million users this year.

- TV revolution experience.
Social Networks are interrupting everything. Television is changing his format as well.
Before, you didn´t participate, television was a "monolog". The onlookers was a pasive part.
Actually, onlookers can interact with TV progams in live, you can give one´s view about everything, even watch your favorite program online whenever.


From this corner I can see how It has been an important year to Social Media usability and applicability, showing a new path to grow, but I cant anticipate anything, SM is so unexpected sector that is imposible to predict something.

Source: Nielsen Social Media Report 2012.

Good Luck ! ! !