As a success case in Social Networks strategie I have choose "El Rancho Madrid".
It´s a typical Argentine Restaurant situated in Madrid. Where mix traditional food and a modernist enviroment.
The prinpical goal is offer a exclusive experience and achieve an high satisfaction.
At the moment, they have a clear path;
-Costumer loyality -Product speciacilization
-High satistaction and recomendation grade -Interrnet Strategy for costumers
Actually, Internet represent the 50% in his business.They have established a brilliant strategy 2.0 with an important presence in Facebook, YouTube, I-phone application, Twiter, Foursquare, blog in Wordpress, Formspring as well as Flickr
What about the beginners?
They started in internet on 2003. They were pionner in the hospitality sector.
The principal goal was show the contents and start to achieve opinions from his costumers.
What about right now? How comunicate "El Rancho" with costumers?
Blogging; Definetly, it´s the principal strategy issue. it´s use is focuses to keep contact and feedback instantly from their costumer. They share stories, recipes, curiosities, organizing events as well as information useful to costumers about other restaurants. The goal is interact with clients.
By Facebook; Organizing competitions to achieve new and potential direct costumers.
300 Weekly visitor and actually 7174 "likes"
Twiter presence; It´s a special way to get direct imformation from costumers. Resolving doubt and receiving suggestions ."El Rancho" offer 10 % discount if you book your menu by Twiter.
YouTube; Audioviual contents.Success Keys
- Promoving contents in realtime - Interacting
-Litenning costumer opinions -Following trends
From This Corner I can feel as Social Networks as an unlimited opportunities space to every Business sectors.
Good Luck!!!
Source: European Community Manager Institute and "El Rancho Madrid" Website.
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