P E P S I AND SOCIAL VENDING

Today, checking internet, I have found a clear example about Social Media use for biggest companies.
I want to share this fact with you.
It´s a clear example about how is changing Social Media our diary life.

This biggest company is Pepsi. Everyone have drink a Pepsi in his life, for sure. And everybody have bought a can in a vending machine. We know that we can find this vending machine whatever you have to wait a long time or strategic places where many person concentrate easily, such as when you wait for your bus, in the bus station, in libraries, faculties... They always draw our attention.


Pepsi is ready to this new era.
To the Social Media era.
They have created a new way to sell, to fusing Social Media and vending. Creating a new buy experience and a new concept. The Social vending.


How work this new format?


Through vending,  customer could buy and gift cans for any friends wherever.
Its quite simple, you could buy a can and insert your friend email direction, then your friend will insert a code in other vending machine, and he will enjoy his can.

Other option, vending will give you a oportunity to win other extra can, just playing a game against the machine, paying one can, you could win or give a present to your friend.

Customer will have the option to watch promotion videos, and obtain nutritional information about any Pepsi product.

Surprising for myself, a great idea, vending will include an increasing Social media need, It will be include USB plug to recharg our mobil gadget. It´s quite smart fact, because our batery mobil is always empty right?
And is a good idea, recharging our mobil while we drink a Pepsi, true?


Check this ilustrative Video ----> Vending Machine

Source: Official Pepsi Website

Good Luck ! ! !