Social Media (SM) is a comunication revolution. It´s clear. Almost everybody have internet and interact in Social Networks. It´s the principal comunication channel to young people and Companies as well. Then, It´s would be interesting know about it´s short term evolution.
The principal key in SM is Adaptability, persons use SM to cover human needs as well as to potential their emotional sociability and keeping in touch "fisic world", learning and getting knowledge having fun.
At the moment we live in a chaotic and changeable enviroment, so it´s interesting know whats predict expert about SM trends on 2013.
4 predictable SM Trends 2013;
Big Data analytic; Till now, people use SM to talk with friends about routines facts, but more frequently people is talking about social-politics actions as well a relevants topics. It´s an interesting fact, and companies as well as governments consider it like a great imformation resource. They have opportunity to get informations about people or costumer their needs preferences....
For example; The USA Political elections, SM it´s the pricipal way to support candidates and measure future results.Spanish video about the Socio Political Mentions. Top topics.
Colaborative Job; SM it´s not only facebook and twiter. It´s mind SM it´s not only a difusion tool. Exist Intern Social Media. Business and organizations need Internal communities to gestion talent. it´s important achieve intern coordination as well to create news knowledges as a group.
Instructive Marketing; To be simple and to be Honest. Sell your products honestly, dont sell fume. Show the really products characteristics. Don´t lie costumer because they are strongest and they could knock down your organization by Social Networks, sharing damage information about your business.
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Source: El caparazón, Dolors Reig (http://goo.gl/ICDbO).
Good Luck !!!!
I agree with you about the meaning of Social Media and mostly about the trend for 2013. But it starts getting interesting when you start to try to exploit Social Media for your own (commercial) purposes. Reading your post I remembered a comment of a friend of mine: "Social Marketing is like sex during adolescence. Everybody wants to do it, nobody knows how to do it and when we finally do it, the surprise isn't even better."
ReplyDeleteThe Big Smentkowski
Hehehe...It was very funny. You have shown us a short sentence to resume a lo of things :). Thank you very much for your ACTIVE PARTICIPATION in this corner.
DeleteCheers Big Smentkowski and welcome to my Blog.
Interesting blog! It´s obvious that social networks are increasingly present in our lives, so it´s necessary get some abilities on this field. UGR offers this interesting course "Social media: cómo usar y aprovechar profesionalmente la Web 2.0" More info: https://fundacionugrempresa.es/index.php?option=com_listajax&Itemid=222&lang=es and http://www.ideal.es/granada/20121024/local/granada/diez-razones-para-estudiar-201210240054.html
ReplyDeleteWelcome to my blog. Thank you very much for your information and your ACTIVE PARTICIPATION. Sound as a nice and interesting course.
ReplyDeleteI will check it. Cheers ;).